by Scott Donnell | Managing Director | News
XO gets a little fancy. We, the anonymous authors of XO content creation, are very excited to announce the addition of a new leader/content-lord for all things strategy. Derek brings nearly 20 years of experience working with some of the biggest brands across multiple...
by Scott Donnell | Managing Director | Process
A better form of brand creation Our Design Sprint process is a blend of the agency pitch model and Agile development, designed to create a final outcome in a short time frame through iteration and focus. Often, agencies win business through a process similar to this....
by Scott Donnell | Managing Director | Perspective
Communication is Personal. Always. There’s an old saying that “all things equal, you want to do business with your friends”. But the real truth is that all things being unequal, you still want to do business with your friends. The people behind the business...
by Scott Donnell | Managing Director | Process
Originally shared at the B2B Marketing Expo in Los Angeles. Everyone has a plan until they’re punched in the mouth. Once stakeholders pile on and budgets are cut, strategy gets forgotten, remembered, changed and forgotten again before you get anything to market....
by Scott Donnell | Managing Director | Perspective
Same is a four letter word. There are now established design patterns that appear on nearly every digital experience. You can often see the wireframe through the design. In some ways that’s good: you want to leverage heuristics to make navigating frictionless and...
