Strategy Is Easily Wasted
Originally shared at the B2B Marketing Expo in Los Angeles. Everyone has a plan until they’re punched in the mouth. Once stakeholders pile on and budgets are cut, strategy gets forgotten,...
Digital Strategy: What Is It Good For?
Saving Money, Time and Jobs. Among Other Things. But there’s a right way (decision-oriented and connected to the outcome) and a wrong way (powerpoint powerpoint powerpoint + 6 months) to create...
New XO Headquarters 2021
Update! This post is so old, that's like 3 offices ago. Faboo! ___ There Goes The Neighborhood We’re excited to continue our growth as a full service agency in our new neighborhood, still...
The Internet Is Boring
Same is a four letter word. There are now established design patterns that appear on nearly every digital experience. You can often see the wireframe through the design. In some ways that’s good:...
Be the Captain of Your Client Relationships
Be People People I recently had a client say something about partnering with agencies: “I want to work with people that I like, that are fun, that I trust, and aren’t a hassle.” While these seem...