People Are The Positioning

People Are The Positioning

Communication is Personal. Always. There’s an old saying that “all things equal, you want to do business with your friends”. But the real truth is that all things being unequal, you still want to do business with your friends. The people behind the business...
The Internet is Boring

The Internet is Boring

Same is a four letter word. There are now established design patterns that appear on nearly every digital experience. You can often see the wireframe through the design. In some ways that’s good: you want to leverage heuristics to make navigating frictionless and...