by Rachael Wilson | Perspective
In this episode of the Human at the Helm Podcast, Veronica Markol talks with Scott Donnell, Managing Director at XO Agency, about how AI is reshaping agency value. From pricing and production to strategy and team roles, Scott shares a candid view of what is actually...
by Derek Phillips | Perspective
Adjust Your Content Today to Accomodate AI’s Influence on Tomorrow The widescale adoption of AI tools will dramtically influence how people find and consume information online. The two most important factors businesses should consider are context and content...
by Derek Phillips | Perspective
Mastering Brand Consistency Across Digital Channels: Your Guide to a Unified Online Presence Ever wondered why some brands stick in your mind like that catchy song you can’t shake off? It’s all down to brand consistency across their digital channels. In...
by Jenny Wait | Perspective
The Evolution Imperative in Branding In the whirlwind of digital marketing, standing still is akin to moving backward. The digital era demands agility, foresight, and a knack for innovation, especially in the realms of company rebranding and brand messaging. These are...
by Jenny Wait | Perspective
In an industry where digital boundaries are continuously expanding, the Google UX concept of the Next Billion Users represents a pivotal shift in global technology adoption. Originating from both emerging markets and underrepresented communities in established ones,...
by Scott Donnell | Managing Director | Perspective
Your company or organization website is vital tool for growth and engagement, not to mention for many of our clients it is the vehicle they deliver their services through. So when it comes time to redesign it, update the content, or modernize the platform it runs on,...
