The Path to Market Value

The XO Customer Journey Activation Program

How do you convert prospects to customers?


Customer insight. Content marketing. Connection through technology.

These elements create the customer journey that moves prospects forward into a purchasing decision. Activating this journey is the key to unlocking value from your marketing efforts.

XO Agency partners with organizations to build this journey and create qualified sales leads.

The Customer Journey = Customer Growth


Companies with a formal Customer Journey Management Program experience year-over-year growth compared to companies that don’t:

54%

Greater Return on Marketing Investment

18x

Faster Average Sales Cycle

56%

More Cross and Up-Sell Revenue

Source: Aberdeen Group Research. “Customer Journey Mapping: Lead The Way To Advocacy” 2016

Land and Expand

The XO Customer Journey Activation Program

Using agile-inspired methodology, we offer a process that to establish marketing value quickly (Land), and enhances over time to continually increase revenue (Expand). 

Early and mid-stage companies often lack Go-To-Market (GTM) capability. We kickstart that capability with a value-priced engagement to lay the foundations of your marketing machine, and create the content you need to activate it.

PR/Influencers

Combine traditional methods (monthly placements) with additional approaches that connect your brand to relevant news and events to increase visibility.

Content Creation

Only make what is useful for your audience - prioritize the creation of the right types of content with the right messages.

Channel Touchpoints

Be relevant where your target audience is. Identify the most valuable channels and create specific strategies to connect promotion/sharing and engaging with influencers and communities.

Automation

Create scale. Technology + strategy delivers the right content to the right person at the right time throughout the customer journey. The place for marketing & sales alignment AND measuring effectiveness of marketing efforts.

Land and Expand

The XO Customer Journey Activation Program

Using agile-inspired methodology, we offer a process that to establish marketing value quickly (Land), and enhances over time to continually increase revenue (Expand). 

Early and mid-stage companies often lack Go-To-Market (GTM) capability. We kickstart that capability with a value-priced engagement to lay the foundations of your marketing machine, and create the content you need to activate it.

PR/Influencers

Combine traditional methods (monthly placements) with additional approaches that connect your brand to relevant news and events to increase visibility.

Content Creation

Only make what is useful for your audience - prioritize the creation of the right types of content with the right messages.

Channel Touchpoints

Be relevant where your target audience is. Identify the most valuable channels and create specific strategies to connect promotion/sharing and engaging with influencers and communities.

Automation

Create scale. Technology + strategy delivers the right content to the right person at the right time throughout the customer journey. The place for marketing & sales alignment AND measuring effectiveness of marketing efforts.

Kickstart Your Marketing With XO.

We begin the process with a half-day workshop to audit and diagram your customer journey based on what your internal team knows. You're the expert in your business, let's start there.

Contact us to learn more and schedule your Brand Marketing Audit.

Get Started