XO is very proud to have worked with nonprofits since the very first project many years ago. Because of this, we live in two worlds. On any given day, we...
I’m trying to limit the typos I have correct in this piece, because I’m currently typing with a broken finger. Writing is mentally intense in the first place, at least...
The answer is probably what you’d guess – Yes, we should all should care. Everyone would say that. But when we look at the design, content, and structure of websites,...
XO is excited to be coordinated. We at XO are very excited for Rachael Wilson to join the core team. Rachael coordinates the work of XO, with a focus on...
Your organization’s website is vital tool for growth and engagement, not to mention is often the vehicle many of our clients deliver their services through. So when it comes time...
Welcome to the constantly evolving world of digital marketing and branding. If you’re navigating this space then you already know the drill: choosing the right agency is crucial. But here’s...
In the rapid pace world of marketing, swift adaptation to market changes is crucial. The concept of “Just Enough Research“, pioneered by Erika Hall, provides a balanced approach, blending thorough...
XO gets a little fancy. We, the anonymous authors of XO content creation, are very excited to announce the addition of a new leader/content-lord for all things strategy. Derek brings nearly...
A better form of brand creation Our Design Sprint process is a blend of the agency pitch model and Agile development, designed to create a final outcome in a short...
Communication is Personal. Always. There’s an old saying that “all things equal, you want to do business with your friends”. But the real truth is that all things being unequal,...
Originally shared at the B2B Marketing Expo in Los Angeles. Everyone has a plan until they’re punched in the mouth. Once stakeholders pile on and budgets are cut, strategy gets...
Same is a four letter word. There are now established design patterns that appear on nearly every digital experience. You can often see the wireframe through the design. In some...