by Scott Donnell | Managing Director | Perspective
The answer is probably what you’d guess – Yes, we should all should care. Everyone would say that. But when we look at the design, content, and structure of websites, does it seem like people care? Or think of your own organizational budgets. How much is...
by Scott Donnell | Managing Director | News
XO is excited to be coordinated. We at XO are very excited for Rachael Wilson to join the core team. Rachael coordinates the work of XO, with a focus on digital projects, bringing our client’s digital experience to life from start to finish. She has worked as an...
by Scott Donnell | Managing Director | Perspective
Your company or organization website is vital tool for growth and engagement, not to mention for many of our clients it is the vehicle they deliver their services through. So when it comes time to redesign it, update the content, or modernize the platform it runs on,...
by Scott Donnell | Managing Director | Perspective
Welcome to the constantly evolving world of digital marketing and branding. If you’re navigating this space then you already know the drill: choosing the right agency is crucial. But here’s the ten-thousand to million-dollar question – do you team up with a...
by Scott Donnell | Managing Director | Perspective
In the rapid pace world of marketing, swift adaptation to market changes is crucial. The concept of “Just Enough Research”, pioneered by Erika Hall, provides a balanced approach, blending thorough analysis with agile thinking. By focusing on what’s...
