Point B Rebrand

Point B Rebrand

Brand Positioning and Visual Identity Refresh Defining Transformation XO Agency partnered with Point B to clarify their unique value in the market through a revised brand strategy and visual identity. The new brand strategy identified their core differentiation and...
Point B Website

Point B Website

Website Redesign and Replatform Activating a New Brand Vision XO Agency partnered with Point B to reimagine their website experience while replatforming to the Sitecore CMS ecosystem, showcasing their recent brand refresh also done with XO. Point B is a consulting...
ECOnorthwest

ECOnorthwest

Brand and Website Refresh The View From Here XO Agency partnered with ECOnorthwest to enhance and strengthen their market positioning through an updated visual identity, a robust brand platform of differentiated messaging, and a powerful new website experience that...
Defy Security

Defy Security

Brand and Website Leveling up Cybersecurity XO was proud to partner with Defy Security to refresh their nacent brand as they grew from a startup into an industry leader. XO collaborated with leadership at Defy as well as their independent marketing consultant, Jill...
Mt. Adams Institute

Mt. Adams Institute

Brand Refresh to expand impact XO Agency partnered with MAI (Mt. Adams Institute) to refresh their brand as they continue to expand from a regional to a national nonprofit. Our collaboration began with competitive research and in-person executive workshops with...