Brand and Website Creation
Do good. Feel good.
XO Agency partnered with Oregon Care Partners to create Oregon Care Careers, a non-profit career resources website aimed at increasing awareness of the long-term care industry and it’s many career paths. The site used a newly branded visual identity to clarify the purpose and impact of Oregon Care Careers, informed by a user-centric and content-first approach to design.
Connecting the Dots in Care Work
The branding and visual identity process centered on the creation of the “Career Constellation” concept—a metaphor that now anchors the entire visual system. This idea reframes the many paths within care work as stars in a constellation: connected, navigable, and full of possibility. It brings clarity to the variety of roles available while making the journey feel exciting and accessible for those considering a career in care.
Services Provided
Visual Identity
Website Design and Build
Hero logomark and secondary versions
Extensive guidelines with focus on digital accessibility standards
5 star independent review
“We are so grateful to the XO Agency team. We never would have made our very tight project funding deadline without their expertise and guidance. We really needed a design process to make us think hard and carefully about how we wanted to approach this website and the work of the project.
XO Agency was an excellent partner in this process. They accomplished everything we needed in an extremely short timeline. The project came together into something we love and are very proud of.“
Marketing Communications Manager, Oregon Care Partners
Website Design and Build
In addition to an extensive kit of identity assets and guidance, XO created a completely new website as an extension of the brand work. Prioritizing content that supports workers, the new site offers better discoverability for career opportunities and helps simplify the process of starting the journey to becoming a care professional.
OregonCareCareers.com uses the XO proprietary design-build approach called XO Spark, which allows for the rapid creation of a live site inside the brand creation phase, to see how the brand will be experienced by the end audience. This approach creates a site based on best practices while maximizing focus on meaningful content to elevate the brand.
