XO STRATEGY PACKAGES
Let us guide you through the noise and to results
Customized strategy packages to prepare your team and optimize your digital marketing.
Master User-First Approaches
Align Content Investments
Evaluate or define your content strategy, identify missed opportunities, and unify your direction for content production.
Streamline Your Production Pipeline
Identify gaps, create efficient review processes, and optimize content with ongoing insights.
Let's talk about you.
Has your digital strategy lost focus?
You started out with clear objectives only to get pulled in multiple directions with competing priorities.
XO can help you re-focus your efforts and find consensus to move ahead.
XO Lead Consultants have extensive experience working with the biggest brands in the world for both B2C and B2B clients. We apply what we’ve learned to creating workshops, tools and processes that will engage your team and propel your business.
Strategy Packages
PACKAGE ONE
Digital Strategy Primer
- Learn digital strategy best practices to implement a user-first strategy that addresses business & user goals
- Gain team alignment to prioritize content channels and corresponding KPIs
- Understand how to focus on priority channels that will help you achieve your goals
PACKAGE TWO
Strategic Content Audit
- Understand whether your content investments are aligned to supporting your business
- Identify where you’re missing opportunities to support customers or promote products/services
- Gain alignment on direction for content production
PACKAGE THREE
Content Operations Audit
- Identify gaps and bottlenecks in the content process to streamline your content pipeline
- Create purposeful review and approval processes to ensure compliance while maintaining velocity
- Uncover inputs to optimize content with ongoing insights
Success Story
OIA Global
Problem statement: Brand needed updating to meet a rapidly changing industry
How XO helped solve it: Refined the client’s values and cultural maxims, crafted a video script and storyboard, and created office signage.
Result:
- Strategic alignment for the global leadership team
- A high level of employee engagement with project surveys, workshops, and launch
- A high level of employee satisfaction with project deliverables
- Project phases completed on time and within budget
ECOnorthwest
Brand Identity, Messaging, and Website for Leading Research Firm
Success Story
ECOnorthwest
Problem statement: Messaging and web presence felt outdated and out of alignment with who they are as an organization
How XO helped solve it: Created a new logo, messaging, and visual identity supported with a redesigned website
Result: Beautiful website with new branding and messaging, delivered on time and to great applause. New logo and messaging delivered on time and adopted quickly by entire firm.
ECOnorthwest
Brand Identity, Messaging, and Website for Leading Research Firm
Let's talk about you.
FAQs
What if my business is focused on B2B?
That’s great! We have deep experience working across verticals in both B2B and B2C spaces. In the end, it’s about communicating with people but it’s important to understand the context and our processes help you define and focus on those customer needs.
Do I need this if we already have a style guide?
Yes…probably. Our approach takes a wider view of your digital footprint to ensure all your assets and all of your channels are aligned to business and audience goals.
Who would most benefit from these packages?
Anyone responsible for the online customer experience, marketing or lead generation. We cover aspects of each in our various workshops and activities.
What kinds of fees do you charge?
Our fees vary based on the project’s scope and complexity, but we see ourselves as a value model. We can provide world-class agency quality, without the high fee structure. This is due to our focus on design thinking to accelerate projects and reduce waste, as well as our staffing model to limit overhead. For an example of typical web pricing, see our process post here.
Why should I go with XO?
XO offers personalized attention, senior consultants, flexible processes, and a tested platform that ensures fast and effective delivery. There are more traditional large agencies out there, and there are some benefits to their model. Clients love working with XO because you can form a long-term relationship with the principles on your work, and the quality matches what larger and more expensive agencies can provide. A mid-size organization is our most common client size – ones that need world-class agency work and value relationships, and often lack the budget to engage a global agency.
What industries do you specialize in?
How do I start working with XO?
Simply contact us through our website to discuss your challenges, and we’ll tailor a solution to meet your needs. Reach out through the contact form here.