The Path to Market Value.
How do you convert prospects to customers? Customer insight. Content marketing. Connection through technology. These elements create the customer journey that moves prospects forward into a purchasing decision. Activating this journey is the key to unlocking value from your marketing efforts. XO Agency partners with organizations to build this journey and create qualified sales leads.
The Customer Journey = Customer Growth
Companies with a formal Customer Journey Management Program experience year-over-year growth compared to companies that don’t:
- Greater Return on Marketing Investment 54% 54%
- More Cross and Up-Sell Revenue 56% 56%
Source: Aberdeen Group Research. “Customer Journey Mapping: Lead The Way To Advocacy” 2016
Land and Expand
The XO Customer Journey Activation Program
Using agile-inspired methodology, we offer a process that to establish marketing value quickly (Land), and enhances over time to continually increase revenue (Expand).
Early and mid-stage companies often lack Go-To-Market (GTM) capability. We kickstart that capability with a value-priced engagement to lay the foundations of your marketing machine, and create the content you need to activate it.
Combine traditional methods (monthly placements) with additional approaches that connect your brand to relevant news and events to increase visibility.
Only make what is useful for your audience – prioritize the creation of the right types of content with the right messages.
Be relevant where your target audience is. Identify the most valuable channels and create specific strategies to connect promotion/sharing and engaging with influencers and communities.
Create scale. Technology + strategy delivers the right content to the right person at the right time throughout the customer journey. The place for marketing & sales alignment AND measuring effectiveness of marketing efforts.