{"id":216440,"date":"2021-01-06T01:30:50","date_gmt":"2021-01-06T01:30:50","guid":{"rendered":"http:\/\/xoagency2020.flywheelsites.com\/?page_id=216440"},"modified":"2024-04-19T21:05:41","modified_gmt":"2024-04-19T21:05:41","slug":"marketing","status":"publish","type":"page","link":"https:\/\/xoagency.com\/services\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Section – XO-Classic-Header – BG 1900×911 Pixels” _builder_version=”4.16″ _module_preset=”6c7fddb6-5791-4edb-860b-fbb97b26b9b2″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”78deg” background_color_gradient_stops=”rgba(243,243,243,0.7) 30%|rgba(243,243,243,0.33) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(243,243,243,0.7)” background_color_gradient_start_position=”30%” background_color_gradient_end=”rgba(243,243,243,0.33)” background_image=”https:\/\/xoagency.com\/wp-content\/uploads\/lines.svg” height=”40vh” custom_margin=”||50px||false|false” custom_padding=”|50px||50px|false|true” custom_padding_tablet=”50px||50px|” border_width_left=”50px” border_color_left=”#ffffff” border_width_left_tablet=”” border_width_left_phone=”0px” border_width_left_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ admin_label=”Row – Icon Blurb” _builder_version=”4.16″ width=”100%” use_custom_width=”on” custom_width_px=”1035px” locked=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Marketing” button_url=”#” module_id=”marketing” _builder_version=”4.16″ _module_preset=”1c02f5fe-7a8f-4f9c-882c-a6f516cb02ec” background_image=”https:\/\/xoagency.com\/wp-content\/uploads\/Brand-icon.svg” background_enable_image=”on” background_layout=”dark” max_height=”100px” locked=”off” global_colors_info=”{}”][\/et_pb_cta][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font_size=”75px” header_letter_spacing=”-5px” z_index=”6″ locked=”off” global_colors_info=”{}”]<\/p>\n

Land and Expand.<\/h1>\n

In a cluttered world of marketing noise, how do you generate a signal customers will hear? Our XO Agency process focuses on the three dimensions of effective marketing to make that signal clear: customer insight, compelling creative, and connected channels.<\/h4>\n

<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”_initial” custom_margin=”|-10px||-10px|false|true” custom_padding=”29px||29px||false|false” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row column_structure=”2_5,3_5″ admin_label=”Row – Icon Blurb” _builder_version=”4.16″ _module_preset=”6fe16896-6986-49c0-979b-6540f4d71df8″ width_phone=”80%” custom_padding=”||||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”1200ms” animation_intensity_slide=”5%” use_custom_width=”on” custom_width_px=”1035px” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”_initial” background_color=”#fafafa” background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/widelogo.png” title_text=”widelogo” _builder_version=”4.16″ _module_preset=”default” custom_padding=”62px|34px|62px|34px|true|true” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n

XO Agency directed a campaign that exceeded expectations by tripling click-through rates and surpassing goals for site traffic. A motivated team, they provided consistent updates and managed the engagement capably. The team offered unique and tactical ideas that led to success<\/span>.<\/em><\/h4>\n<\/blockquote>\n

Senior Manager Communications and User Experience, NW Natural<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Section – XO-Classic-Header – BG 1900×911 Pixels” module_class=”pixie-header7″ _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” background_color_gradient_direction=”132deg” background_enable_image=”off” background_size=”contain” custom_margin=”|||” custom_padding=”|50px|11px|50px|false|true” custom_padding_tablet=”50px||50px|” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row column_structure=”2_3,1_3″ admin_label=”Row – Icon Blurb” _builder_version=”4.16″ _module_preset=”6fe16896-6986-49c0-979b-6540f4d71df8″ use_custom_width=”on” custom_width_px=”1035px” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

A complete approach to feed the marketing machine.<\/h2>\n

Our integrated approach \u2013 even on a narrow engagement \u2013 will consider every element for success.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ disabled_on=”off|off|off” _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||3px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||25px|||” custom_padding=”30px||||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” border_width_top=”3px” border_color_top=”#34d9c3″ global_colors_info=”{}”]<\/p>\n

Channel Touchpoints<\/h2>\n

Be relevant where your target audience is. Identify the most valuable channels and create specific strategies to connect promotion\/sharing and engaging with influencers and communities.<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||25px|||” custom_padding=”30px||||false|false” animation_style=”slide” animation_direction=”bottom” animation_delay=”500ms” animation_intensity_slide=”5%” border_width_top=”3px” border_color_top=”#34d9c3″ global_colors_info=”{}”]<\/p>\n

Content Creation<\/h2>\n

Only make what is useful for your audience – prioritize the creation of the right types of content with the right messages.<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||25px|||” custom_padding=”30px||||false|false” animation_style=”slide” animation_direction=”bottom” animation_delay=”1000ms” animation_intensity_slide=”5%” border_width_top=”3px” border_color_top=”#34d9c3″ global_colors_info=”{}”]<\/p>\n

Automation<\/h2>\n

Create scale. Technology + strategy delivers the right content to the right person at the right time throughout the customer journey. The place for marketing & sales alignment AND measuring effectiveness of marketing efforts.<\/span><\/h4>\n

 <\/p>\n

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Brands that Resonate.<\/h1>\n

Just a few of the great organizations with whom we’ve activated successful marketing campaigns and programs. Targeted communications, industry-leading results.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”Row – Best Logo Content” _builder_version=”4.16″ width=”95%” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” custom_margin=”||||false|false” custom_padding=”15px||15px||true|false” custom_padding_tablet=”30px||10px|” custom_padding_phone=”30px||0px|” use_custom_width=”on” custom_width_px=”1182px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”85c8edba-676b-40d7-b772-0d46027060c3″ custom_padding=”|||” custom_css_main_element=”display: flex;||flex-wrap: wrap;” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/Mercy-Corps.png” title_text=”Mercy Corps” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image 1 – Logo 110×54″ _builder_version=”4.16″ width=”200px” width_tablet=”” width_phone=”43%” width_last_edited=”on|desktop” max_height=”250px” custom_padding=”1.3vw|0.5vw|1.2vw|0.5vw” border_style_all=”none” locked=”off” global_colors_info=”{}” width__hover_enabled=”off|desktop”][\/et_pb_image][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/Alfresco.png” title_text=”Alfresco” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image 1 – Logo 110×54″ _builder_version=”4.16″ width=”200px” width_tablet=”” width_phone=”43%” width_last_edited=”on|desktop” max_height=”250px” custom_padding=”1.3vw|0.5vw|1.2vw|0.5vw” border_style_all=”none” locked=”off” global_colors_info=”{}” width__hover_enabled=”off|desktop”][\/et_pb_image][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/Multnomah-Athletic-Club.png” title_text=”RISE” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image 1 – Logo 110×54″ _builder_version=”4.16″ width=”200px” width_tablet=”” width_phone=”43%” width_last_edited=”on|desktop” max_height=”250px” custom_padding=”1.3vw|0.5vw|1.2vw|0.5vw” border_style_all=”none” locked=”off” global_colors_info=”{}” width__hover_enabled=”off|desktop”][\/et_pb_image][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/Beyond-Pulse.png” title_text=”Beyond Pulse” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image 1 – Logo 110×54″ _builder_version=”4.16″ width=”200px” width_tablet=”” width_phone=”43%” width_last_edited=”on|desktop” max_height=”250px” custom_padding=”1.3vw|0.5vw|1.2vw|0.5vw” border_style_all=”none” locked=”off” global_colors_info=”{}” width__hover_enabled=”off|desktop”][\/et_pb_image][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/NW-Natural.png” title_text=”NW Natural” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image 1 – Logo 110×54″ _builder_version=”4.16″ width=”200px” width_tablet=”” width_phone=”43%” width_last_edited=”on|desktop” max_height=”250px” custom_padding=”1.3vw|0.5vw|1.2vw|0.5vw” border_style_all=”none” locked=”off” global_colors_info=”{}” width__hover_enabled=”off|desktop”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ _module_preset=”default” width=”100%” width_phone=”100%” width_last_edited=”off|phone” max_width=”100%” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Alfresco” _builder_version=”4.7.7″ _dynamic_attributes=”link_option_url” _module_preset=”00c3fc98-fde5-4a87-8e15-e8b2f2e58d77″ background_image=”https:\/\/xoagency.com\/wp-content\/uploads\/Alfresco-sq.jpg” background_enable_image=”on” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNzAzNiJ9fQ==@” global_module=”217043″ saved_tabs=”all” locked=”off” global_colors_info=”{}” title__hover_enabled=”off|desktop” title__hover=”Bambuza” background__hover_enabled=”on|desktop” title_text__hover=”window-web”]<\/p>\n

Integrated Content Campaign<\/p>\n

[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”NW Natural” _builder_version=”4.17.0″ _dynamic_attributes=”link_option_url” _module_preset=”00c3fc98-fde5-4a87-8e15-e8b2f2e58d77″ background_color_gradient_stops=”#2b87da 0%|rgba(0,0,0,0.55) 100%” background_color_gradient_end=”rgba(0,0,0,0.55)” background_image=”https:\/\/xoagency.com\/wp-content\/uploads\/story-comp.jpg” background_enable_image=”on” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNjgwMyJ9fQ==@” global_module=”217018″ saved_tabs=”all” locked=”off” global_colors_info=”{}” title__hover_enabled=”off|desktop” title__hover=”Bambuza” background__hover_enabled=”on|desktop” header_text_color__hover_enabled=”off|desktop” header_text_color__hover=”#ffffff”]<\/p>\n

Social and Digital Campaign Strategy and Creative<\/p>\n

[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Beyond Pulse” title_last_edited=”off|desktop” _builder_version=”4.7.7″ _dynamic_attributes=”link_option_url” _module_preset=”00c3fc98-fde5-4a87-8e15-e8b2f2e58d77″ background_image=”https:\/\/xoagency.com\/wp-content\/uploads\/Bp-square.jpg” background_enable_image=”on” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNzAxMCJ9fQ==@” global_module=”217020″ saved_tabs=”all” locked=”off” global_colors_info=”{}” title__hover_enabled=”off|desktop” title__hover=”Bambuza” background__hover_enabled=”on|desktop” title_text__hover=”window-web”]<\/p>\n

Email Campaign and Messaging<\/p>\n

[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row – Icon Blurb” _builder_version=”4.16″ _module_preset=”6fe16896-6986-49c0-979b-6540f4d71df8″ custom_padding=”100px|||||” use_custom_width=”on” custom_width_px=”1035px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_margin=”1px|||||” global_colors_info=”{}”]<\/p>\n

The Other Slices of the XO Piefecta.<\/h1>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” custom_padding=”4px|0px|4px|0px|true|true” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”display: flex;||flex-direction: column;”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Digital” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNjQyNyJ9fQ==@” button_text=”Website Creation Process” module_id=”digital” _builder_version=”4.16″ _dynamic_attributes=”button_url,link_option_url” _module_preset=”1c02f5fe-7a8f-4f9c-882c-a6f516cb02ec” background_enable_image=”on” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNjQyNyJ9fQ==@” global_colors_info=”{}”]<\/p>\n

Have confidence and control making content updates with our unique XO Spark WordPress framework. With best in class UX as a starting point, infinitely customizable design and pre-optimized for efficient budget spend.<\/p>\n

[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Brand” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNjI0MyJ9fQ==@” button_text=”Brand Creation Process” module_id=”brand” _builder_version=”4.16″ _dynamic_attributes=”button_url,link_option_url” _module_preset=”1c02f5fe-7a8f-4f9c-882c-a6f516cb02ec” background_image=”https:\/\/xoagency.com\/wp-content\/uploads\/mktg-icon.svg” background_enable_image=”on” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNjI0MyJ9fQ==@” locked=”off” global_colors_info=”{}”]<\/p>\n

Align around what is true to your vision, valuable to your customer, and unique to the market. Our process quickly creates entire brand worlds to compare and validate, giving you assurance that your brand will make its mark in your customer’s lives.<\/p>\n

[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Land and Expand. In a cluttered world of marketing noise, how do you generate a signal customers will hear? Our XO Agency process focuses on the three dimensions of effective marketing to make that signal clear: customer insight, compelling creative, and connected channels. 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