[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”||||false|false” custom_padding=”50px||50px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
But there\u2019s a right way (decision-oriented and connected to the outcome) and a wrong way (powerpoint powerpoint powerpoint + 6 months) to create digital strategy.<\/p>\n
Technology is getting more approachable. Web services are increasingly easy to engage with and they all seem to promise instant success. From websites that let you build websites to integrated marketing platforms, these services are getting better, more robust, and oriented toward the non-technical or mildly technical marketer.<\/p>\n
What does this mean for your digital initiatives? Simply put, you have more options than ever, and also more chances to get it wrong. Having so many options can make decision-making tricky, and integrating multiple services into a seamless experience can be a daunting task.<\/p>\n
This ultimately leads to a host of questions when building a digital experience:<\/strong><\/p>\n Answering those questions is digital strategy. And all of these questions should be answered before an implementation project begins. But you don\u2019t have to \u2013 and really shouldn\u2019t \u2013 do it alone. A good brand marketing agency partner is not just an execution vendor, but a guide through the landscape that the agency is more familiar with than most client-side leaders. Just as you know your business and landscape \u2013 a good agency should know theirs. Leveraging that knowledge to help consult, prioritize decisions and advise on best practices is the true starting point of an engagement.<\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ background_color=”#34d9c3″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”3f9423f2-8b74-41ce-bd1a-ab8c6c3829df” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”||||false|false” custom_padding=”50px||50px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n A digital strategy can be ecosystem wide, or tactical and project oriented. The best (and proven) design thinking methods focus on solving problems through the act of doing\u2014not in long-term abstract planning. So lean towards the strategy project that can activate the fastest. In fact, some of our most valuable pre-discovery strategy projects have been under a month in duration, but orient multiple follow-up projects in the right direction. To get to that kind of rapid value, look for a digital strategy team that has a broad knowledge base and a fairly robust toolbox. And can take on multiple personas in their consultation with you.<\/p>\n <\/span><\/p>\n There\u2019s often a pressure to see something a competitor has done, and replicate the functionality to catch up. Fast follow, as it were. This invariably leads to a project to mimic it. But mimicry isn\u2019t differentiation. And unfortunately, it\u2019s not always as simple or appropriate to business objectives to just tell a team to \u201cmake it like this.\u201d<\/span><\/p>\n To counteract that very understandable pressure, a digital strategy starts by pinpointing the need that the desired functionality is supposed to fulfill (Then looking for metrics that support that this is an actual problem that needs to be solved in the first place, and qualitative input from teams and stakeholders of the internal and customer experience). Only then can a strategy serve both business stakeholders, technical team members, and end users in finding a solution that meets timing and budgetary requirements.<\/span><\/p>\n Remember, there\u2019s no single answer to any of this. A successful digital experience project understands exactly what is trying to be solved, and often blends multiple tools together into a seamless customer experience.<\/span><\/p>\n After a strategy is in place and an implementation project is in full swing, it\u2019s important for the strategy team to continue working hand-in-hand with the UX, design, and development teams to ensure it is properly expressed in the final deployment. As a project progresses, decisions are made, plans are amended, and designs are revised. It\u2019s important to re-evaluate regularly to ensure that these incremental decisions don\u2019t have a negative impact on the overall strategic implementation.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”||||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ background_color=”#34d9c3″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”3f9423f2-8b74-41ce-bd1a-ab8c6c3829df” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”||||false|false” custom_padding=”50px||50px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/xo-icon.png” title_text=”xo-icon” align_phone=”center” align_last_edited=”off|phone” _builder_version=”4.16″ _module_preset=”default” transform_scale_last_edited=”off|desktop” transform_translate_phone=”0px|0px” transform_translate_last_edited=”off|desktop” transform_rotate_last_edited=”off|desktop” transform_skew_last_edited=”off|desktop” transform_origin_last_edited=”off|desktop” transform_styles_last_edited=”off|desktop” custom_margin=”||-30px|-60px|false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||14px||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/span><\/p>\n A strategy project should be connected to what that strategy creates. But that means you do the strategy work first, and keep it focused. In most cases \u2013 it should be a small engagement. Before picking a design pattern, a platform, any specific solution \u2013 engage your agency partner to consult with you. In the broader scope of the implementation, it will enhance the impact of the outcome, and may even save you money. Or at least make your money go farther for your customer.<\/p>\n Because that\u2019s what it\u2019s all about. Customers don\u2019t come to you because you have an amazing strategy. They come to you for the experience you deliver. And to deliver the right experience, take a moment up front to create the guiding strategy to get there.<\/p>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Saving Money, Time and Jobs. Among Other Things. But there\u2019s a right way (decision-oriented and connected to the outcome) and a wrong way (powerpoint powerpoint powerpoint + 6 months) to create digital strategy. Technology is getting more approachable. Web services are increasingly easy to engage with and they all seem to promise instant success. From…<\/p>\n","protected":false},"author":5,"featured_media":215869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[34],"tags":[],"acf":[],"yoast_head":"\n\n
Not Doing Digital Strategy is Expensive.<\/h1>\n
Starting with a digital strategy that proactively analyzes the current technical landscape, industry trends, and user expectations saves time, money, and sometimes a job or two.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
Before Discovery – Digital Strategy.<\/h2>\n
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How a rapid digital strategy sets you up for success.<\/span><\/h2>\n
So what should I get?<\/h1>\n<\/div>\n
\u00a0A digital strategy should be building and sharing the following types of deliverables:<\/h2>\n
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Wrap it up already<\/h1>\n<\/div>\n<\/div>\n