{"id":215889,"date":"2020-12-24T01:12:05","date_gmt":"2020-12-24T01:12:05","guid":{"rendered":"http:\/\/xoagency2020.flywheelsites.com\/?p=215889"},"modified":"2023-08-13T22:06:30","modified_gmt":"2023-08-13T22:06:30","slug":"strategy-is-easily-wasted","status":"publish","type":"post","link":"https:\/\/xoagency.com\/strategy-is-easily-wasted\/","title":{"rendered":"Strategy is Easily Wasted"},"content":{"rendered":"

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Originally shared at the B2B Marketing Expo in Los Angeles.<\/h2>\n

Everyone has a plan until they\u2019re punched in the mouth. Once stakeholders pile on and budgets are cut, strategy gets forgotten, remembered, changed and forgotten again before you get anything to market.<\/p>\n

That\u2019s because strategy alone IS a waste.<\/p>\n

Run a better program by connecting strategy directly to action. Valuable to marketers and brand managers, see how you keep the core of strategy intact and move your initiatives forward.<\/p>\n

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Originally shared at the B2B Marketing Expo in Los Angeles. Everyone has a plan until they\u2019re punched in the mouth. Once stakeholders pile on and budgets are cut, strategy gets forgotten, remembered, changed and forgotten again before you get anything to market. That\u2019s because strategy alone IS a waste. Run a better program by connecting…<\/p>\n","protected":false},"author":1,"featured_media":216040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[36],"tags":[],"acf":[],"yoast_head":"\nStrategy is Easily Wasted - XO Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xoagency.com\/strategy-is-easily-wasted\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy is Easily Wasted - XO Agency\" \/>\n<meta property=\"og:description\" content=\"Originally shared at the B2B Marketing Expo in Los Angeles. Everyone has a plan until they\u2019re punched in the mouth. 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