{"id":215901,"date":"2020-12-24T02:15:59","date_gmt":"2020-12-24T02:15:59","guid":{"rendered":"http:\/\/xoagency2020.flywheelsites.com\/?p=215901"},"modified":"2024-01-25T19:12:30","modified_gmt":"2024-01-25T19:12:30","slug":"value-of-a-customer-journey","status":"publish","type":"post","link":"https:\/\/xoagency.com\/value-of-a-customer-journey\/","title":{"rendered":"Value of a Customer Journey"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”||||false|false” custom_padding=”50px||50px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” module_class=”manual” _builder_version=”4.24.0″ header_2_font_size=”40px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

The Path to Market Value.<\/h2>\n

How do you convert prospects to customers? Customer insight. Content marketing. Connection through technology. These elements create the customer journey that moves prospects forward into a purchasing decision. Activating this journey is the key to unlocking value from your marketing efforts. XO Agency partners with organizations to build this journey and create qualified sales leads.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

The Customer Journey = Customer Growth<\/h2>\n

Companies with a formal Customer Journey Management Program experience year-over-year growth compared to companies that don\u2019t:<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_counters _builder_version=”4.16″ _module_preset=”default” percent_font_size=”32px” percent_line_height=”1.9em” background_color=”#34d9c3″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_counter percent=”54″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content” bar_background_color_default=”#000000″ use_percentages=”on”]Greater Return on Marketing Investment[\/et_pb_counter][et_pb_counter percent=”56″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content” bar_background_color_default=”#000000″ use_percentages=”on”]More Cross and Up-Sell Revenue[\/et_pb_counter][\/et_pb_counters][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Source: Aberdeen Group Research. \u201cCustomer Journey Mapping: Lead The Way To Advocacy\u201d 2016<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”||||false|false” custom_padding=”50px||50px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” module_class=”manual” _builder_version=”4.24.0″ header_2_font_size=”50px” header_3_font=”|700|||||||” header_3_font_size=”21px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Land and Expand<\/h2>\n

The XO Customer Journey Activation Program<\/h3>\n

Using agile-inspired methodology, we offer a process that to establish marketing value quickly (Land), and enhances over time to continually increase revenue (Expand).<\/p>\n

Early and mid-stage companies often lack Go-To-Market (GTM) capability. We kickstart that capability with a value-priced engagement to lay the foundations of your marketing machine, and create the content you need to activate it.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||3px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.24.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||25px|||” custom_padding=”30px||||false|false” border_width_top=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\u00a0PR\/Influencers<\/h2>\n

Combine traditional methods (monthly placements) with additional approaches that connect your brand to relevant news and events to increase visibility.<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||25px|||” custom_padding=”30px||||false|false” border_width_top=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Content Creation<\/h2>\n

Only make what is useful for your audience – prioritize the creation of the right types of content with the right messages.<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||3px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||25px|||” custom_padding=”30px||||false|false” border_width_top=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Channel Touchpoints<\/h2>\n

Be relevant where your target audience is. Identify the most valuable channels and create specific strategies to connect promotion\/sharing and engaging with influencers and communities.<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||25px|||” custom_padding=”30px||||false|false” border_width_top=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Automation<\/h2>\n

Create scale. Technology + strategy delivers the right content to the right person at the right time throughout the customer journey. The place for marketing & sales alignment AND measuring effectiveness of marketing efforts.<\/span><\/h4>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”||||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/Audit-insitu.jpg” title_text=”Audit-insitu” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”||||false|false” custom_padding=”50px||50px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/xo-icon.png” title_text=”xo-icon” align_phone=”center” align_last_edited=”off|phone” _builder_version=”4.16″ _module_preset=”default” transform_scale_last_edited=”off|desktop” transform_translate_phone=”0px|0px” transform_translate_last_edited=”off|desktop” transform_rotate_last_edited=”off|desktop” transform_skew_last_edited=”off|desktop” transform_origin_last_edited=”off|desktop” transform_styles_last_edited=”off|desktop” custom_margin=”||-30px|-60px|false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text admin_label=”Text” module_class=”manual” _builder_version=”4.24.0″ header_font_size=”63px” header_2_font_size=”50px” header_3_font=”|700|||||||” header_3_font_size=”21px” header_3_letter_spacing=”-1px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” text_font_size=”18px” sticky_enabled=”0″]<\/p>\n

\n
\n

Wrap it up already<\/h2>\n<\/div>\n<\/div>\n
\n

Kickstart Your Marketing<\/h3>\n

We begin the process with a half-day workshop to audit and diagram your customer journey based on what your internal team knows. You\u2019re the expert in your business, let\u2019s start there.<\/p>\n

Contact us to learn more and schedule your Brand Marketing Audit.<\/p>\n<\/div>\n

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The Path to Market Value. How do you convert prospects to customers? Customer insight. Content marketing. Connection through technology. These elements create the customer journey that moves prospects forward into a purchasing decision. Activating this journey is the key to unlocking value from your marketing efforts. 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