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XO partnered with Beyond Pulse to create a campaign for their direct-to-consumer partner promotion. Beyond Pulse was already a successful partner with several large soccer institutions, making them reliant on others for access to sales channels. The Covid pandemic created a new sense of urgency to establish marketing channels under their own control.<\/p>\n
We consulted with Beyond Pulse to create a communication strategy that leveraged their existing assets into a connected content campaign and nurturing path for email distribution directly to customers.<\/p>\n
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[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n
\nCampaign Strategy<\/p>\n
Graphic Design and Messaging<\/p>\n
Click-through Digital Strategy<\/p>\n
Email Template Design<\/p>\n<\/blockquote>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_row _builder_version=”4.6.6″ _module_preset=”default” custom_padding=”0px||0px||true|false” column_structure=”3_5,2_5″][et_pb_column type=”3_5″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/comptogether.jpg” _builder_version=”4.7.7″ _module_preset=”default” title_text=”comptogether” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ locked=”off”]<\/p>\n
<\/p>\n
Creating a Nurture Path<\/h1>\n
Beyond Pulse had several initiatives running concurrently – including gamified programs, discounts with partners, and offers for multiple audiences. We created new messaging and refined visual creative that tied each program together in a logical flow, supported by expert how-to’s and customer testimonials, and interspersed with offers. This modular approach lays a foundation for the initial campaign, but also creates the structure that can be followed and customized based on new content that becomes available and market responses.<\/p>\n
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