{"id":217036,"date":"2021-01-11T22:54:10","date_gmt":"2021-01-11T22:54:10","guid":{"rendered":"http:\/\/xoagency2020.flywheelsites.com\/?post_type=project&p=217036"},"modified":"2021-01-11T23:28:23","modified_gmt":"2021-01-11T23:28:23","slug":"alfresco","status":"publish","type":"project","link":"https:\/\/xoagency.com\/project\/alfresco\/","title":{"rendered":"Alfresco"},"content":{"rendered":"
[et_pb_section fb_built=”1″ _builder_version=”4.6.6″ _module_preset=”default” custom_padding=”50px||4px|||”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_column type=”2_3″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n
XO partnered with Alfresco, a leading productivity platform used by\u00a0more than 11 million people at industry-leading organizations in more than 190 countries, to create an integrated content campaign for their Habits That Help program.<\/span><\/p>\n We created a campaign kit to promote the brand as a thought leader in the space. The campaign centered around promoting a webinar: Leverage the Data in Content. A full customer journey was mapped out to introduce content that would support the entire nurture path. [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_text _builder_version=”4.7.7″ _module_preset=”default”]<\/p>\n Campaign Strategy<\/p>\n Graphic Design and Messaging<\/p>\n Click-through Digital Strategy<\/p>\n Email Template Design<\/p>\n<\/blockquote>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.6.6″ _module_preset=”default” custom_padding=”0px||0px||true|false”][et_pb_column type=”2_3″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/multi.jpg” title_text=”multi” _builder_version=”4.7.7″ _module_preset=”default” hover_enabled=”0″ align=”center” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” hover_enabled=”0″ locked=”off” sticky_enabled=”0″]<\/p>\n <\/p>\n The campaign created content that supported every channel at Alfresco’s disposal:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.6.6″ _module_preset=”default” custom_padding=”74px||74px||true|false”][et_pb_column type=”1_3″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” hover_enabled=”0″ locked=”off” sticky_enabled=”0″]<\/p>\n <\/p>\n B2B omnichannel campaigns are successful only if each persona is clearly defined and messaging matches each step of the buyer journey. Our process collaboratively creates the full volume of customer-customized messaging. In the end the customer only sees what they need to, but behind the scenes a full machine of personalized messaging is delivering just what they need to see, when they need to see it.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/multi-content2.jpg” title_text=”multi-content2″ _builder_version=”4.7.7″ _module_preset=”default” hover_enabled=”0″ align=”center” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Marketing B2B OmniChannel Content XO partnered with Alfresco, a leading productivity platform used by\u00a0more than 11 million people at industry-leading organizations in more than 190 countries, to create an integrated content campaign for their Habits That Help program. We created a campaign kit to promote the brand as a thought leader in the space. The…<\/p>\n","protected":false},"author":1,"featured_media":217039,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[37],"project_tag":[],"acf":[],"yoast_head":"\n
<\/span><\/p>\nServices Provided<\/h3>\n
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Tactical integration<\/h2>\n
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Full collaborative content planning<\/h2>\n