{"id":217036,"date":"2021-01-11T22:54:10","date_gmt":"2021-01-11T22:54:10","guid":{"rendered":"http:\/\/xoagency2020.flywheelsites.com\/?post_type=project&p=217036"},"modified":"2021-01-11T23:28:23","modified_gmt":"2021-01-11T23:28:23","slug":"alfresco","status":"publish","type":"project","link":"https:\/\/xoagency.com\/project\/alfresco\/","title":{"rendered":"Alfresco"},"content":{"rendered":"

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Marketing<\/h3>\n

B2B OmniChannel Content<\/h1>\n

XO partnered with Alfresco, a leading productivity platform used by\u00a0more than 11 million people at industry-leading organizations in more than 190 countries, to create an integrated content campaign for their Habits That Help program.<\/span><\/p>\n

We created a campaign kit to promote the brand as a thought leader in the space. The campaign centered around promoting a webinar: Leverage the Data in Content. A full customer journey was mapped out to introduce content that would support the entire nurture path.
<\/span><\/p>\n

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Services Provided<\/h3>\n
\n

Campaign Strategy<\/p>\n

Graphic Design and Messaging<\/p>\n

Click-through Digital Strategy<\/p>\n

Email Template Design<\/p>\n<\/blockquote>\n

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 <\/p>\n

Tactical integration<\/h2>\n

The campaign created content that supported every channel at Alfresco’s disposal:<\/p>\n

    \n
  • Website landing page<\/li>\n
  • Social copy with multiple versions each for Facebook, Linkedin and Twitter<\/li>\n
  • Full nurture path for emails<\/li>\n
  • Blog content for site<\/li>\n<\/ul>\n

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     <\/p>\n

    Full collaborative content planning<\/h2>\n

    B2B omnichannel campaigns are successful only if each persona is clearly defined and messaging matches each step of the buyer journey. Our process collaboratively creates the full volume of customer-customized messaging. In the end the customer only sees what they need to, but behind the scenes a full machine of personalized messaging is delivering just what they need to see, when they need to see it.<\/p>\n

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    Marketing B2B OmniChannel Content XO partnered with Alfresco, a leading productivity platform used by\u00a0more than 11 million people at industry-leading organizations in more than 190 countries, to create an integrated content campaign for their Habits That Help program. We created a campaign kit to promote the brand as a thought leader in the space. The…<\/p>\n","protected":false},"author":1,"featured_media":217039,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[37],"project_tag":[],"acf":[],"yoast_head":"\nAlfresco - XO Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xoagency.com\/project\/alfresco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfresco - XO Agency\" \/>\n<meta property=\"og:description\" content=\"Marketing B2B OmniChannel Content XO partnered with Alfresco, a leading productivity platform used by\u00a0more than 11 million people at industry-leading organizations in more than 190 countries, to create an integrated content campaign for their Habits That Help program. 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