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XO partnered with Mosaic Medical for a comprehensive brand refresh and website relaunch. Mosaic Medical is a Central Oregon based care provider that focuses on broadening access to quality healthcare. We began our partnership exploring a new name for a future release \u2013 Mosaic Community Health \u2013 as well as consulting with executive teams on refinements to their core mission and vision for the organization.<\/p>\n
The visual identity creation process involved stakeholders across the organization, bringing their input of what the mosaic symbol means, and how it can be refreshed for the future. Through an iterative process of wide exploration, we arrived at a solution that resonated with staff, was relevant to the community, and inspired all for what was to come.<\/p>\n
The website was created in tandem with the brand, through XO’s rapid prototyping process. In the words of Mosaic:<\/p>\n
\nThe site offers both our patients and the general public the ability to access information, like our locations \u2014 we have 15 locations throughout central Oregon. One of the most highly used areas of our site is the information on our providers, doctors, and nurses. People can look up our providers by practice, time, name, or location. The search function is now much more robust and user-friendly than it was. Our site goes into a lot of detail on the services that we offer in our different locations as well. XO helped flesh out the donor and job opportunities sections of the site as well. \u00a0<\/p>\n
<\/p>\n
One of the most important steps was that they set up the site so that it automatically translates every page into Spanish. Previously, we only had a few pages in Spanish. This was a major step for us.<\/p>\n<\/blockquote>\n
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Services Provided<\/h3>\n
\nNomenclature and Key Strategic Language<\/span><\/p>\n
Visual Identity<\/p>\n
Website Design and Build<\/p>\n
Marketing Collateral Design<\/p>\n<\/blockquote>\n
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“It was an enjoyable experience watching XO Agency work with a diverse group of people. They thanked all the stakeholders for their work and won the trust of our organization early on, across all internal levels. This helped the project move forward right off the bat.
From our team\u2019s perspective, we\u2019ve been so impressed with how skilled they are in accepting feedback and guidance, and the responses from patients, staff, and different folks in the community have been great.”<\/h4>\nBridget McGinn, Communications Manager<\/span><\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”4px||5px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_padding=”57px|||||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Website Design and Build<\/h2>\n
In addition to an extensive kit of launch collateral and guidance, XO created a completely refreshed website as an extension of the brand work. Prioritizing access to underserved communities, the new site offers multi-language support and easy navigation to clinics, providers, and important health information.<\/p>\n
XO uses a proprietary design approach called XO Spark, which allows for the rapid creation of a live review site inside the brand creation phase, to see how the brand will be experienced by the end audience. This approach launches the site with best practice UX while minimizing time and budget – a key factor for non-profits.<\/p>\n
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