[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”50px|||||” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n
XO was proud to partner with Defy Security to refresh their nacent brand as they grew from a startup into an industry leader.<\/p>\n
XO collaborated with leadership at Defy as well as their independent marketing consultant, Jill Davis of Studio Mobius. We customize our methods to the needs of our clients, so when some of the services we provide are already being served, we look at that as a win for the client and find a way to fit in as extension to their team.<\/p>\n
We partnered with Jill to ensure her content strategies fit the brand we were creating. We led initial research, interviews and workshops with all stakeholders involved to create the new visual brand, executive presentations, and marketing templates that would serve everyone’s needs. Culminating in a new site launch, the brand gives Defy what they need to reach the next level of their growth.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″ custom_margin=”||0px||false|false” custom_padding=”||||false|false”]<\/p>\n
\nBrand Identity<\/p>\n
Website Design and Build<\/p>\n
Marketing Collateral Design<\/p>\n<\/blockquote>\n
[\/et_pb_text][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/Defy-long-Navy-Teal.png” _builder_version=”4.17.0″ _module_preset=”default” theme_builder_area=”et_body_layout” title_text=”Defy-long-Navy-Teal” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”][\/et_pb_image][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/Shield-Teal.png” _builder_version=”4.17.0″ _module_preset=”default” theme_builder_area=”et_body_layout” title_text=”Shield-Teal” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”16px||0px||false|false” custom_padding=”||0px||false|false” max_width=”150px”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#fafafa” custom_padding=”||50px|||” locked=”off” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.0″ _module_preset=”default” max_width=”100%” custom_margin=”||||false|true” custom_padding=”0px|50px|0px|50px|true|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” width=”100%” sticky_enabled=”0″ use_custom_gutter=”on” gutter_width=”1″][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/Defy_Guidelines_0621-10.jpg” title_text=”Defy_Guidelines_0621-10″ _builder_version=”4.17.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/Defy_Guidelines_0621-11.jpg” title_text=”Defy_Guidelines_0621-11″ _builder_version=”4.17.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”4px||5px|||” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_padding=”57px|||||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n
Website Design and Build<\/h2>\n
In addition to a kit of presentations, flyers, social media ads and other key business materials, XO created a launch website as an extension of the brand work.<\/p>\n
XO uses a proprietary design approach called XO Spark, which allows for the rapid creation of live prototypes inside the brand iteration phase, to see how the brand will be experienced by the end audience. This prototype website is then converted into the launch site with best practice UX and SEO content.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNjQyNyJ9fQ==@” button_text=”XO Spark Web Creation Process” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”79f7b795-a49a-470e-b974-359ceeaa66d2″ global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||26px|||” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/defy-web.jpg” title_text=”defy-web” align=”center” _builder_version=”4.17.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”49px|||||” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/Defy-long-Navy-Teal.png” title_text=”Defy-long-Navy-Teal” align=”center” _builder_version=”4.17.0″ _module_preset=”default” width=”350px” width_tablet=”” width_phone=”250px” width_last_edited=”on|phone” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n
Your process is a dream. I literally could not have not have done this with any other partner and gotten it done on this timeline\u2014of that I’m convinced. And certainly not with such a stellar result. <\/span><\/h4>\n
Jill Davis, Marketing Strategy Consultant
Defy Security<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
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