{"id":217803,"date":"2024-01-05T22:45:17","date_gmt":"2024-01-05T22:45:17","guid":{"rendered":"https:\/\/xoagency.com\/?post_type=project&p=217803"},"modified":"2024-01-19T22:34:13","modified_gmt":"2024-01-19T22:34:13","slug":"econorthwest","status":"publish","type":"project","link":"https:\/\/xoagency.com\/project\/econorthwest\/","title":{"rendered":"ECOnorthwest"},"content":{"rendered":"
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XO Agency partnered with ECOnorthwest to enhance and strengthen their market positioning through an updated visual identity, a robust brand platform of differentiated messaging, and a powerful new website experience that surfaces the value of the company’s offering while increasing the ease of use and management of the site by the internal team.<\/p>\n
The brand platform gives voice to an insight developed from interviews and workshops with stakeholders throughout the company. Because of their unique interdisciplinary approach, ECOnw has a unique point of view:<\/p>\n
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\nTo answer the complex questions of our time, we integrate economic analysis with complementary disciplines to provide a more complete understanding of how policy choices affect peoples\u2019 lives.<\/h2>\n<\/blockquote>\n
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Services Provided<\/h3>\n
\nVisual Identity<\/p>\n
Brand Positioning and Messaging<\/p>\n
Website Design and Build<\/p>\n<\/blockquote>\n
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Revised logomark with tagline<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/xoagency.com\/wp-content\/uploads\/Eco-tagline-centerwide-color_1.png” title_text=”Eco-tagline-centerwide-color_1″ _builder_version=”4.23.4″ _module_preset=”default” max_width=”450px” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.4″ _module_preset=”default” background_color=”#efefef” custom_margin=”0px||||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.23.4″ _module_preset=”default” custom_padding=”50px||50px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” text_font_size=”14px” header_3_font_size=”13px” header_4_font_size=”15px” max_width=”200px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Brand manifesto excerpt<\/p>\n
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Beware the simple truth, the easy answer.<\/h2>\n
Insight from research is rarely so straightforward as to be on display for all to see. That makes it easy to miss. And even easier to misunderstand.<\/p>\n
To address the complex issues facing the communities where we live and work, we must adopt a broader perspective. A wider view that integrates deeds of the past with dreams of the future. Of people, and of place.<\/p>\n
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Extensive guidelines with focus on digital accessibility standards<\/p>\n
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Illustration assets as a part of an extended brand world.<\/p>\n
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5 star independent review<\/h1>\n