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Current Positions.

SEO and Content Strategy Research Consultant - CONTRACT

Project: Conduct competitive and keyword research to inform an industry-first GTM strategy across SEO, marketing, and content strategy

 Budget and Timing:

  • Duration: 4-6 weeks 
  • 15-20 hrs/week avg
  • Max 100 hours

Activities

  • Identify organic keywords driving traffic to competitors sites to determine terminology used by potential buyers
  • Identify content and keyword opportunities based on competitor site performance
  • Competitive content analysis to identify how key services are positioned and named; insights into content strategy and performance
  • Competitive digital marketing analysis: channels, tactics, examples of creative, performance as available 
  • Keyword research to expand learnings from competitive terminology

Deliverable

  • Report out with a executive summary, detailed findings, recommendations 
    • Keywords/search phrases by industry segment
    • High-level content and marketing strategy recommendations (possibly by industry segment)
    • Service positioning recommendations per industry segment and service
    • Description of competitors’ digital marketing strategies