XO Agency Case Study


Digital Strategy and Design


Scaling up a cause into a life-changing service

XO Agency partnered with MicroMentor, a social venture of Mercy Corps, to reimagine their social platform and connect successful business mentors to entrepreneurs in emerging markets around the world. Through a new vision, a strategy, roadmap, and design library culminates in the release of a minimum viable product which can help MicroMentor transition from their current platform, and make continued iterative improvements over time.

Mobile optimized and built for conversation

One of the key user pain points on the previous platform is the sign up flow. For the platform to serve users completely, significant information is required to personalize the experience. XO created a simple, conversational flow that only asked enough to get started, and continued to fill in information as the platform is used. This approach of progressive disclosure lowers user friction and encourages quick adoption.

After onboarding, users are able to interact with the platform through a variety of technologies, giving choice to the user and flexibility to the organization to solve for international variance in platform availability.

Services Provided

Market and Customer Research

Visual Design

Brand Identity Refresh

Technical Consulting

Marketing Consulting

A launchpad for valuable relationships

The new dashboard was reimagined to not only be the starting point for engagement, but a place to return to again and again. By consolidating and personalizing the content most relevant to each user, the dashboard becomes a source of connection, wisdom, and expertise that increases in value over time.

The interactions also provide the organization with important data, lessening the need for users to manually fill out surveys and forms.


Profiles for connection

Profiles were redesigned to surface the needs, questions, and system-generated intelligence to benefit not only the entrepreneurs, but also mentors to better understand how they can help.

By introducing follow, content posting, and business reporting, relationships and conversations can start at a more meaningful place.

” I would choose them in a heartbeat for another design project, and I would refer them without any reservations. XO Agency genuinely cares about the final product.”

Anita Ramachandran, Executive Director, Mercy Corps