Marketing
Land and Expand.
In a cluttered world of marketing noise, how do you generate a signal customers will hear? Our XO Agency process focuses on the three dimensions of effective marketing to make that signal clear: customer insight, compelling creative, and connected channels.
XO Agency directed a campaign that exceeded expectations by tripling click-through rates and surpassing goals for site traffic. A motivated team, they provided consistent updates and managed the engagement capably. The team offered unique and tactical ideas that led to success.
Senior Manager Communications and User Experience, NW Natural
A complete approach to feed the marketing machine.
Our integrated approach – even on a narrow engagement – will consider every element for success.
Channel Touchpoints
Be relevant where your target audience is. Identify the most valuable channels and create specific strategies to connect promotion/sharing and engaging with influencers and communities.
Content Creation
Only make what is useful for your audience – prioritize the creation of the right types of content with the right messages.
Automation
Create scale. Technology + strategy delivers the right content to the right person at the right time throughout the customer journey. The place for marketing & sales alignment AND measuring effectiveness of marketing efforts.
Brands that Resonate.
Just a few of the great organizations with whom we’ve activated successful marketing campaigns and programs. Targeted communications, industry-leading results.
Alfresco
Integrated Content Campaign
NW Natural
Social and Digital Campaign Strategy and Creative
Beyond Pulse
Email Campaign and Messaging
The Other Slices of the XO Piefecta.
Digital
Have confidence and control making content updates with our unique XO Spark WordPress framework. With best in class UX as a starting point, infinitely customizable design and pre-optimized for efficient budget spend.
Brand
Align around what is true to your vision, valuable to your customer, and unique to the market. Our process quickly creates entire brand worlds to compare and validate, giving you assurance that your brand will make its mark in your customer’s lives.