I had my first real robot interaction this weekend. A little security bot was guarding a closed can-recycling space next to Lowe's. It's small, friend-shaped, has dopey little eyes that blink at you and cocks its head like a puppy. Cute, apparently, on purpose. That's what the website says. Then...

The honest answer is that it started the way most agency specializations start. We did good work for one organization, they told someone else, and over time we looked up and realized we'd built a practice. But the reason we've leaned into it since then is less accidental. Healthcare nonprofits...

XO is very proud to have worked with nonprofits since the very first project many years ago. So we live in two worlds: on any given day we might be designing a digital platform for a corporate enterprise, and the next mapping out a brand strategy for a nonprofit. Because...

Your organization's website is vital tool for growth and engagement, not to mention is often the vehicle many of our clients deliver their services through. So when it comes time to redesign it, update the content, or modernize the platform it runs on, the partner you choose, process they use,...

I’m trying to limit the typos I have correct in this piece, because I’m currently typing with a broken finger. Writing is mentally intense in the first place, at least good writing is, and adding a physical limitation to it just isn’t fun. So should I just use AI? Put...

The answer is probably what you'd guess - Yes, we should all should care. Everyone would say that. But when we look at the design, content, and structure of websites, does it seem like people care? Or think of your own organizational budgets. How much is dedicated specifically to addressing...

In this episode of the Human at the Helm Podcast, Veronica Markol talks with Scott Donnell, Managing Director at XO Agency, about how AI is reshaping agency value. From pricing and production to strategy and team roles, Scott shares a candid view of what is actually changing and where humans...