XO Agency Case Study

Mt. Adams Institute


Refresh to expand impact

XO Agency partnered with MAI (Mt. Adams Institute) to refresh their brand as they continue to expand from a regional to a national nonprofit. Our collaboration began with competitive research and in-person executive workshops with program directors. We identified the core values and metaphors that drive the organization, and mapped them to the future state architecture they are seeking to build.

In addition to a refreshed visual identity, XO a full launch kit of collateral to create a unified platform of educational and career opportunity messaging, including social templates, slide decks, flyers and brochures. Everything the organization needs to approach new participants and key partners such as Americorps and the US Forest Service.

Services Provided

Visual Design

Brand Architecture

Collateral Design

Executive Workshop Facilitation

“There was always swift and direct communication which I appreciated the most. Never had any issue with communication, timeliness, etc. They offered to include an additional collateral that they felt like we would benefit from. I really appreciate that because it shows they truly care about our brand, this was not just another project for them.”

Outreach Coordinator, Mt. Adams Institute