Originally shared at the B2B Marketing Expo in Los Angeles.

Everyone has a plan until they’re punched in the mouth. Once stakeholders pile on and budgets are cut, strategy gets forgotten, remembered, changed and forgotten again before you get anything to market.

That’s because strategy alone IS a waste.

Run a better program by connecting strategy directly to action. Valuable to marketers and brand managers, see how you keep the core of strategy intact and move your initiatives forward.


Scott Donnell

Strategy with style. Scott brings a inspired approach to design thinking as the Head of Design at XO Agency. His diverse leadership experience ranges from launching global enterprise digital experiences, to internal cultural storytelling, developing new brands, and creating omni-channel campaigns.