Strategy is Easily Wasted

Strategy is Easily Wasted

Originally shared at the B2B Marketing Expo in Los Angeles.

Everyone has a plan until they’re punched in the mouth. Once stakeholders pile on and budgets are cut, strategy gets forgotten, remembered, changed and forgotten again before you get anything to market.

That’s because strategy alone IS a waste.

Run a better program by connecting strategy directly to action. Valuable to marketers and brand managers, see how you keep the core of strategy intact and move your initiatives forward.

By Scott Donnell | Managing Director

Scott brings an inspired approach to design strategy as the Managing Director and Head of Design at XO Agency – unifying the strategic elements of the design process with the refined intuition of a veteran creative. His diverse leadership experience ranges from launching global enterprise digital experiences, to internal cultural storytelling, developing new brands, and creating omni-channel campaigns.